Established since 2000
IT STARTS WITH
An Endless Passion for Music
For Discovery, for People, for Life...
Over the past two decades, Awakening has established itself as a global Muslim media brand and the Muslim world’s premier music label. Established in 2000 as a publishing and media company, Awakening ventured into music production in 2003. Headquartered in London, Awakening promotes the finest of modern Muslim talent from all over the world. Artists from the USA, Sweden, Macedonia, Germany and Kuwait are signed to the label, among others.
We identify artists with exceptional talent, invest in them and nurture them towards success. Awakening Music has launched and managed the artistic careers of Maher Zain and Sami Yusuf – two of the world’s most recognisable names in Muslim music.
We’re powered by a unique eco-system that supports our diverse roster of talent via artist management, album and music video production, touring, public relations, strategic brand development and digital rights asset management.
After 20 years, and a plethora of hit records, record-breaking viewing figures, and global, sold-out tours, Awakening is commemorating its achievements in the Muslim world and beyond. The #CelebrateAwakening project aims to share the brand’s success story with the world, and to inspire a new generation of entrepreneurs to create a powerful and lasting legacy. Keep a look out on our website for the latest updates on #CelebrateAwakening.
1500 concerts. 64 countries.
RAISING £21 MILLION FOR CHARITY.
Today, Awakening Music has over 56 million fans across its social media platforms and has amassed 6.8 billion views on YouTube. We’ve organised over 1,500 concerts in 64 countries and helped to raise £21 million ($25 million) for charitable causes.
Awakening Music was awarded the world’s best Muslim media company at an International Business Summit convened in partnership with Deloitte in Dubai.
In 2018, Deventi Group acquired majority stakes in Awakening Music.